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Can I read Branded Entertainment in Korea on EtoBox?
Branded Entertainment in Korea by Hyunsun Yoon is a business book available to read on EtoBox.
What is Branded Entertainment in Korea about?
<p>Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.</p> <p>The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide an up-to-date account of current dev
Who reads Branded Entertainment in Korea?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Hyunsun Yoon
- Publisher
- Routledge, Taylor & Francis Group
- Published
- 2020
- Language
- EN
- ISBN
- 9780367205317
- Category
- business
- Subjects
- Business, Marketing, Science
- Updated
- 2026-03-25
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Browse all works by Hyunsun Yoon
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