Can I read International Brand Strategy : a Guide to Achieving Global Brand Growth on EtoBox?

International Brand Strategy : a Guide to Achieving Global Brand Growth by Duffy, Sean CEO, author is a book available to read on EtoBox.

What is International Brand Strategy : a Guide to Achieving Global Brand Growth about?

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever and Apple. International Brand Strategy was written for those who are planning to enter a

Author

Duffy, Sean CEO, author

Publisher

Kogan Page, Limited

Published

2020

Language

EN

ISBN

9781789666311

Subjects

Business