Can I read Global Brand Strategy : Unlocking Brand Potential Across Countries, Cultures and Markets on EtoBox?

Global Brand Strategy : Unlocking Brand Potential Across Countries, Cultures and Markets by Van Gelder, Sicco, 1964- is a book available to read on EtoBox.

What is Global Brand Strategy : Unlocking Brand Potential Across Countries, Cultures and Markets about?

<p>"For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking." — placebrands.net</p>

Author

Van Gelder, Sicco, 1964-

Publisher

Kogan Page Business Books

Published

2003

Language

EN

ISBN

9780749440237

Subjects

Business, Management, Marketing