Can I read Brand Fusion : Purpose-driven Brand Strategy on EtoBox?

Brand Fusion : Purpose-driven Brand Strategy by Terry Smith; Tom Williams is a nonfiction available to read on EtoBox.

What is Brand Fusion : Purpose-driven Brand Strategy about?

Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

Who reads Brand Fusion : Purpose-driven Brand Strategy?

Author

Terry Smith; Tom Williams

Publisher

de Gruyter GmbH, Walter

Published

2022

Language

EN

ISBN

9783110718737

Category

nonfiction

Subjects

Marketing, Management, Business