Can I read Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development on EtoBox?

Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development by Lerman, Scott, author is a book available to read on EtoBox.

What is Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development about?

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

Author

Lerman, Scott, author

Publisher

Blue Ash, Ohio: HOW Books, an imprint of F+W Media, Inc.

Published

2013

Language

EN

ISBN

9781440331435

Subjects

Management, Business, Marketing

Updated

2026-03-24