Can I read Essentials of Marketing Research on EtoBox?

Essentials of Marketing Research by Joseph F. , Jr. Hair, Mary F. Wolfinbarger, David J. Ortinau is a business book available to read on EtoBox.

What is Essentials of Marketing Research about?

<p><p>essentials Of Marketing Research Concisely Delivers An Up-to-date Review Of A Broad Variety Of Marketing Research Topics. It Takes An Application-oriented Approach, Providing Students With The Tools And Skills Necessary To Solve Business Problems And Exploit Business Opportunities. The Authors' Years Of Experience In Real-world Marketing Research Is Evident Throughout, From Their Thorough Treatment Of Qualitative Research (given Short Shrift In Many Other Books) To Their Knowledgeable Coverage Of Sample Size Rules-of-thumb, Conducting A Background Literature Review, And The Importance Of New Market Research Tools And Techniques. Essentials Of Marketing Research Gives Students A Strong Command Of Market Research Principles, While Being Short Enough To Use Alongside Cases Or Projects.</p>

Who reads Essentials of Marketing Research?

Author

Joseph F. , Jr. Hair, Mary F. Wolfinbarger, David J. Ortinau

Publisher

McGraw-Hill School Education Group

Published

2010

Language

EN

ISBN

9780071220286

Category

business

Subjects

Management, Business, Marketing

Rating

4 / 5 (71 ratings)

Updated

2026-03-14