Can I read Essentials of Marketing on EtoBox?

Essentials of Marketing by Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel is a business book available to read on EtoBox.

What is Essentials of Marketing about?

<p>Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success.</p>

Who reads Essentials of Marketing?

Author

Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel

Publisher

Australia ; Mason, Ohio: South-Western Cengage Learning

Published

2012

Language

EN

ISBN

9780538478342

Category

business

Subjects

Management, Business, Marketing

Rating

4.2 / 5 (61 ratings)

Updated

2026-03-14