Can I read ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING) on EtoBox?

ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING) by Joseph F. Hair Jr., David J. Ortinau, Dana E. Harrison is a business book available to read on EtoBox.

What is ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING) about?

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0. (International Student Edition)

Who reads ISE Essentials of Marketing Research (ISE HED IRWIN MARKETING)?

Author

Joseph F. Hair Jr., David J. Ortinau, Dana E. Harrison

Publisher

McGraw-Hill Education

Published

2020

Language

EN

ISBN

9781260579321

Category

business

Subjects

Marketing, Business, Sales & Marketing

Rating

4.6 / 5 (53 ratings)

Updated

2026-03-14