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Can I read Essentials of Marketing on EtoBox?
Essentials of Marketing by Frances Brassington; Stephen Pettitt; Dawson Books is a business book available to read on EtoBox.
What is Essentials of Marketing about?
<p>Brassington and Pettitt's <i>Essentials of Marketing</i> is <b>the</b> indispensable introduction to the subject for all students taking a short or one-semester Marketing module - whatever their background.</p> <p>The second edition retains the lively writing style and authority of the authors' <i>Principles of Marketing</i>, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and th
Who reads Essentials of Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Frances Brassington; Stephen Pettitt; Dawson Books
- Publisher
- Prentice Hall Financial Times
- Published
- 2007
- Language
- EN
- ISBN
- 9781408200803
- Category
- business
- Subjects
- Business, Marketing, Economics
- Rating
- 4.2 / 5 (61 ratings)
- Updated
- 2026-03-14
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