Can I read The Essentials of Contemporary Marketing on EtoBox?

The Essentials of Contemporary Marketing by Willan, Mo; is a nonfiction available to read on EtoBox.

What is The Essentials of Contemporary Marketing about?

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media. Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including: - Consumer behaviour - The latest marketing research - Services marketing - Brand management - Global marketing, and - Ethics in marketing. Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS a

Who reads The Essentials of Contemporary Marketing?

Author

Willan, Mo;

Publisher

Bloomsbury Publishing Plc

Published

2021

Language

EN

ISBN

9781472963710

Category

nonfiction

Subjects

Business