Opening book details…
Can I read Essentials of Marketing on EtoBox?
Essentials of Marketing by Blythe, Jim is a business book available to read on EtoBox.
What is Essentials of Marketing about?
xx, 340 pages : 27 cm This book aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user friendly. It is designed to cover all the essential areas of marketing Previous edition: 2008 Includes bibliographical references and index
Who reads Essentials of Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Blythe, Jim
- Publisher
- Financial Times Prentice Hall
- Published
- 2012
- Language
- EN
- ISBN
- 9781283683630
- Category
- business
- Subjects
- Business, Marketing
- Rating
- 4.2 / 5 (61 ratings)
- Updated
- 2026-03-14
Other editions & translations
More by Blythe, Jim
Browse all works by Blythe, Jim
Similar books
- Essentials of Marketing: XD-US — Frances Brassington and Stephen Pettitt (2004)
- Essentials Of Marketing Management — GREG W.MERSHALL,MARK W.JOHNSTON, Greg W. Marshall, Mark W. Johnston, (2009)
- Essentials of Media Planning : a Marketing Viewpoint — Barban, Arnold M., Cristol, Steven M., Kopec, Frank J. (1993)
- Essentials of Marketing Research : a Hands-on Orientation — Naresh K. Malhotra (2015)
- Essentials of Marketing Research — Tony Proctor (2003)
- Essentials of Global Marketing — Svend Hollensen (2012)