Can I read Electronic marketing on EtoBox?

Electronic marketing by Komenar, Margo, 1945- is a business book available to read on EtoBox.

What is Electronic marketing about?

Find Out How A Marketing Plan That Integrates Both Conventional And Electronic Marketing Methods Will Help You Get The Most Out Of Your Marketing Dollar And Increase Your Business. Learn Proven Marketing Techniques That Take Strategic Advantage Of The Commercial Online And Internet Services, Fax-on-demand Systems, E-mail, Multimedia Cd-rom Demos And Catalogs, Interactive Kiosks, And The Internet. Margo Komenar Has Assembled A Team Of Top Marketing And Technology Experts Who Reveal Their Successes And Failures. They Clearly Explain Key Electronic Marketing Technologies And Techniques And Show You How To Get The Most Out Of Your Marketing Budget. In This Book You'll Also Find Out: What Questions You Should Answer Before Launching Products And Services Into The New Electronic Marketing Channels. Real-life Applications And Case Examples Include Hotwired, Kidsoft, Levi Strauss, Yahoo!, Ralph Lauren, And Chrysler Plymouth. The Copyright, Patent, And Trademark Laws; Trade Secrets; And Rules For The Internet That Apply To Electronic Marketing. Everything You Should Know About Interactive Advertising From Experts Like Saatchi & Saatchi, Ketchum Interactive, And Cks/interactive. What Market

Who reads Electronic marketing?

Author

Komenar, Margo, 1945-

Publisher

J. Wiley : Wiley Computer Publishing

Published

1997

Language

EN

ISBN

9780471155539

Category

business

Subjects

Management, Business, Marketing

Rating

5 / 5 (3 ratings)

Updated

2026-03-14