Can I read Electronic Marketing: Integrating Electronic Resources into the Marketing Process (Dryden Press Series in Marketing) on EtoBox?

Electronic Marketing: Integrating Electronic Resources into the Marketing Process (Dryden Press Series in Marketing) by Reedy, Joel, Schullo, Shauna J., Zimmerman, Kenneth is a book available to read on EtoBox.

What is Electronic Marketing: Integrating Electronic Resources into the Marketing Process (Dryden Press Series in Marketing) about?

This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process. The text builds on the intense interest surrounding the evolving field of Internet marketing, however, it also recognizes that the Internet is only one communication channel among many. The reader is walked through many marketing mix decisions, ending with the capstone concept, Virtual Commerce.

Author

Reedy, Joel, Schullo, Shauna J., Zimmerman, Kenneth

Publisher

Dryden : Harcourt Brace [distributor

Published

2000

Language

EN

ISBN

9780030211072

Subjects

Business, Marketing