Can I read Service Management And Marketing: Customer Management In Service Competition, 3Rd Ed on EtoBox?

Service Management And Marketing: Customer Management In Service Competition, 3Rd Ed by Christian Grönroos is a nonfiction available to read on EtoBox.

What is Service Management And Marketing: Customer Management In Service Competition, 3Rd Ed about?

"Professor Grönroos presents the most scholarly and provocative examination of services marketing. This book will challenge companies to rethink how they should manage their services in building their competitive strength and profitability. Grönroos continues as one of service marketing's most original and able thinkers." --Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing J.L. Kellogg School of Management, Northwestern University. "Christian Grönroos is a globally recognized expert on services management and marketing. His innovative thinking and writing in this book offer fresh insights on this timely topic." --Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University. "After three decades of contributions to services, Grönroos keeps pioneering the field. In this new edition he recognizes the dramatic changes in the perception of service that are in the making. It is a creative book which does not just list various service issues but adds the author's personal touch to each of them." --Professor Evert Gummesson, Stockholm University School of B

Who reads Service Management And Marketing: Customer Management In Service Competition, 3Rd Ed?

Author

Christian Grönroos

Publisher

JOHN WILEY & SONS,LTD

Published

2017

Language

EN

ISBN

9788126582761

Category

nonfiction

Subjects

Management, Economics, Marketing