Can I read Service Management and Marketing Principles : Competing in the Service Economy on EtoBox?

Service Management and Marketing Principles : Competing in the Service Economy by Jay Kandampully, David J. Solnet is a nonfiction available to read on EtoBox.

What is Service Management and Marketing Principles : Competing in the Service Economy about?

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world. This

Who reads Service Management and Marketing Principles : Competing in the Service Economy?

Author

Jay Kandampully, David J. Solnet

Publisher

Routledge India

Published

2024

Language

EN

ISBN

9781040025772

Category

nonfiction

Subjects

Science, Business, Marketing