Can I read Service Management And Marketing Managing The Service Profit Logic Fourth Edition on EtoBox?

Service Management And Marketing Managing The Service Profit Logic Fourth Edition by Christian Grönroos is a nonfiction available to read on EtoBox.

What is Service Management And Marketing Managing The Service Profit Logic Fourth Edition about?

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life: https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-

Who reads Service Management And Marketing Managing The Service Profit Logic Fourth Edition?

Author

Christian Grönroos

Publisher

Wiley & Sons, Incorporated, John

Published

2015

Language

EN

ISBN

9781119092858

Category

nonfiction

Subjects

Business, Marketing, Management

Updated

2026-03-24