Can I read Consumer Behaviour : A European Perspective on EtoBox?

Consumer Behaviour : A European Perspective by Gary J. Bamossy, Soren Askegaard, Michael Solomon, Margaret K. Hogg is a business book available to read on EtoBox.

What is Consumer Behaviour : A European Perspective about?

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.

Who reads Consumer Behaviour : A European Perspective?

Author

Gary J. Bamossy, Soren Askegaard, Michael Solomon, Margaret K. Hogg

Publisher

FT Press

Published

2006

Language

EN

ISBN

9781405873246

Category

business

Subjects

Management, Business, Marketing

Updated

2026-03-25