Can I read Consumer Behaviour - A European Perspective on EtoBox?

Consumer Behaviour - A European Perspective by Michael Solomon : Gary Bamossy : Soren Askegaard is a book available to read on EtoBox.

What is Consumer Behaviour - A European Perspective about?

Intended for European students, this work presents the issues, illustrative examples, data and research concerning European consumer markets and behaviour, while retaining material from the US and covering the other major global markets. The text utilizes a five-part "wheel" structure, which moves from the micro- to the macro- level. It expands in focus and coverage from individual consumers and their internal dynamics, through group and household consumption decisions, to larger social structures/sub-cultures, and finally mass cultures consumption activities

Author

Michael Solomon : Gary Bamossy : Soren Askegaard

Publisher

Financial Times Prentice Hall

Published

1999

Language

EN

ISBN

9780137519835

Subjects

Management, Business

Rating

5 / 5 (1 ratings)

Updated

2026-03-24