Can I read Consumer Behaviour on EtoBox?

Consumer Behaviour by Szmigin, Isabelle, author; Piacentini, Maria, author is a book available to read on EtoBox.

What is Consumer Behaviour about?

xxix, 492 pages : 25 cm The ideal introduction to consumer behavior offering complete coverage, worldwide examples, and marketing perspectives from a range of individuals and organizations. Leading research is woven throughout and complemented by practitioner insights, consumer insights, research insights, and case studies. This edition offers brand new coverage of ethics and sustainability, and enhanced coverage of digital consumer behavior. Extensively refreshed examples include interactive advertising on Snapchat, social media marketing by Maybelline in China, use of augmented technology by L'Oreal, and culturally reflective advertising by McCain. -- Back cover Includes bibliographical references and index Part 1: Historical and current perspectives on comsumption : 1. A historical context for understanding consumption; 2. Contemporary perspectives on consumer behaviour. Part 2: Micro-view of consumption; 3. Decision-making and involvement ; 4. Learning and memory ; 5. Perceptual processes ; 6. Attitude theory and behaviour change ; 7. Personality, self, and motivation. Part 3: Macro-view of consumption : 8. Groups, social processes, and communications ; 9. Culture ; 10. Pattern

Author

Szmigin, Isabelle, author; Piacentini, Maria, author

Publisher

IRL Press at Oxford University Press

Published

2018

Language

EN

ISBN

9780198786238

Subjects

Business