Can I read Consumer Behaviour and Analytics (Mastering Business Analytics) on EtoBox?

Consumer Behaviour and Analytics (Mastering Business Analytics) by Andrew Smith is a nonfiction available to read on EtoBox.

What is Consumer Behaviour and Analytics (Mastering Business Analytics) about?

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of

Who reads Consumer Behaviour and Analytics (Mastering Business Analytics)?

Author

Andrew Smith

Publisher

Routledge Taylor & Francis Group1

Published

2023

Language

EN

ISBN

9781032388373

Category

nonfiction

Subjects

Marketing, Computer Science, Business