Can I read Principles of Marketing on EtoBox?

Principles of Marketing by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts is a business book available to read on EtoBox.

What is Principles of Marketing about?

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. New coverage in every chapter of this edition shows how companies and consumers are dealing with marketing and today's uncertain economy. Starting with a major new section in Chapter 1 and continuing with new sections, discussions, and examples integrated throughout the text, this edition shows how marketers must focus on creating customer value and sharpen their value propositions to serve the needs of today's more frugal consumers.

Who reads Principles of Marketing?

Author

Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts

Publisher

Pearson Education, Limited

Published

2013

Language

EN

ISBN

9780273787853

Category

business

Subjects

Management, Marketing, Business

Rating

4.05 / 5 (1,479 ratings)

Updated

2026-03-14