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Principles of Marketing European Edition 7th Edn by S C Johnson, Philip Kotler is a nonfiction available to read on EtoBox.

What is Principles of Marketing European Edition 7th Edn about?

Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

Who reads Principles of Marketing European Edition 7th Edn?

Author

S C Johnson, Philip Kotler

Publisher

Pearson Education, Limited

Published

2017

Language

EN

ISBN

9781292220239

Category

nonfiction

Subjects

Marketing, Business, Management

Rating

4.61 / 5 (23 ratings)

Updated

2026-03-24