Can I read Principles of Marketing: European Edition on EtoBox?

Principles of Marketing: European Edition by Kotler, Philip; Armstrong, Gary; Saunders, John; Wong, Veronica is a book available to read on EtoBox.

What is Principles of Marketing: European Edition about?

Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage?

Author

Kotler, Philip; Armstrong, Gary; Saunders, John; Wong, Veronica

Publisher

FINANCIAL TIMES/ PRENTICE HALL

Published

2002

Language

EN

ISBN

9780273787969

Subjects

Management, Business, Marketing