Can I read Marketing: An Introduction, Global Edition on EtoBox?

Marketing: An Introduction, Global Edition by Armstrong, Gary M.; Kotler, Philip is a nonfiction available to read on EtoBox.

What is Marketing: An Introduction, Global Edition about?

Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices. KEY TOPICS: Marketing Creating Customer Value and Engagement; Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behavior; Customer Value-Driven Marketing Strategy Creating Value for Target Customers; Product, Services, and Brands Building Customer Value; Developing New Products and Managing the Product Life Cycle; Pricing Understanding and Capturing Customer Value; Marketing Ch

Who reads Marketing: An Introduction, Global Edition?

Author

Armstrong, Gary M.; Kotler, Philip

Publisher

Pearson Education, Limited

Published

1831

Language

EN

ISBN

9781292146508

Category

nonfiction

Subjects

Marketing, Management, Business