Can I read Marketing For Dummies on EtoBox?

Marketing For Dummies by Jeanette McMurtry; Alexander Hiam is a business book available to read on EtoBox.

What is Marketing For Dummies about?

<b>The classic, bestselling marketing guide, updated for the digital era</b> <p><i>Marketing For Dummies,</i> 5^th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new  edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want&#8212;how they want it&#8212;using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! <p>Today's marketing treats every aspect of customer interaction&#8212;including customer service and the product itself&#8212;as

Who reads Marketing For Dummies?

Author

Jeanette McMurtry; Alexander Hiam

Publisher

Wiley & Sons, Incorporated, John

Published

2017

Language

EN

ISBN

9781119365556

Category

business

Subjects

Marketing, Management, Business

Rating

3.32 / 5 (131 ratings)

Updated

2026-03-14