High Performance Marketing: Bringing Method to the Madness of Marketingby Naras Eechambadi;Marketing and the Bottom Line: The Marketing Metrics to Pump up Cash Flowby Tim Ambler;Marketing Payback: Is Your Marketing Profitable?by Robert Shaw; David MerrickKrishnan · Journal of Marketing Research2006PDF804 KB
Brand Development Versus New Product Development: Toward a Process Model of Extension Decisions: Tim Ambler and Chris Styles,Journal of Product and Brand Management (1997, Number 4), Pp. 222–234. (GPL)Journal of Product Innovation Management1998PDF133 KB
Book Reviews : Tim AMBLER and Morgen WITZEL, Doing Business in China. London and New York: Routledge, 2000. 222 pp., with bibliography and index. ISBN: 0-415- 22329-6 (pbk). Price: 15.99Siu · China Information2001PDF92 KB
