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About this Business, Management and Accounting article
High Performance Marketing: Bringing Method to the Madness of Marketingby Naras Eechambadi;Marketing and the Bottom Line: The Marketing Metrics to Pump up Cash Flowby Tim Ambler;Marketing Payback: Is Your Marketing Profitable?by Robert Shaw; David Merrick by Review by: Balaji C. Krishnan is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Review by: Balaji C. Krishnan
- Publisher
- American Marketing Association; SAGE Publications; JSTOR (ISSN 0022-2437)
- Published
- 2006
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)