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Quality Competition and Entry Deterrence: When to Launch a Second BrandMüller · Managerial and Decision Economics2017PDF266 KB
Choosing Between Line Extensions and Second Brands: the Case of the Australian and New Zealand Wine IndustriesSpeed · Journal of Product & Brand Management1998PDF258 KB
Effectiveness of Brand‐related 15‐second CommercialsWard · Journal of Consumer Marketing1994PDF107 KB
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Building Brands through Brand Alliances: Does a Second Ally Help?Voss et al. · Marketing Letters2004PDF1.0 MB
Automobile Brand Database in Second-Hand Vehicle Service Network ApplicationDong · Advanced materials research2011PDF233 KB
Online Consumers’ Brain Activities When Purchasing Second-Hand versus New Products That Are Brand-Name or Brand-LessHsieh · Information2021PDF2.2 MB
Brand Trust as a Second-order Factor: An Alternative Measurement ModelLi · World Advertising Research Center2008PDF265 KB