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What is Second Brand Strategy Essentials about?

1. A second brand strategy involves a company launching another brand to target a different segment of the market with a distinct brand proposition. 2. Successfully implementing a second brand requires differentiating it through a compelling value proposition tailored to its target segment, using dedicated sales and marketing teams, and finding an operational model to deliver the brand proposition cost-effectively. 3. Companies should avoid simply discounting their existing premium brand or using the sa

Author

Snigdha Kumar

Language

EN