The Great American Blowup: Puffery in Advertising and Sellingby Ivan PrestonEighmey · Journal of Public Policy & Marketing1999PDF309 KB
The Great American Blowup: Puffery in Advertising and Sellingby Ivan L. PrestonHaley · Journal of Advertising1997PDF348 KB
Preston, Ivan L.The Great American Blow-Up. Madison, Wis. The University of Wisconsin Press, 1975,368 pp., $11.95Rosenblatt · Journal of Advertising1975PDF274 KB
Preston, Ivan L., The Tangled Web They Weave: Truth, Falsity, & Advertisers , Madison: The University of Wisconsin Press, 1994Becker · Journal of Advertising1996PDF472 KB
Ivan L. Preston, The Great American Blowup: Puffery in Advertising and Selling , Madison: The University of Wisconsin Press, 1996Haley · Journal of Advertising1997PDF301 KB
Ivan L. Preston, The Great American Blowup: Puffery in Advertising and Selling . Madison, Wisconsin: University of Wisconsin Press, 1996. 243 pp. Paper, $17.95Bukovac · American Journalism1997PDF177 KB
Food. Michael Dietler & Brian Hayden (ed.). Feasts: archaeological and ethnographic perspectives on food, politics, and power, xi+432 pages, 68 figures, 18 tables. 2001. Washington (DC): Smithsonian Institution Press; 1-56098-861-4 hardback $55, 1-56098-840-1 paperback $29.95. Preston Miracle & Nicky Milner (ed.). Consuming passions and patterns of consumption, vi+136 pages, 48 figures, 18…James · Antiquity2002PDF844 KB
