Opening book details…
Can I read Prin Of Marketing Gep15 on EtoBox?
Prin Of Marketing Gep15 by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts is a book available to read on EtoBox.
What is Prin Of Marketing Gep15 about?
Help students learn how to create value and gain loyal customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the
- Author
- Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
- Publisher
- Pearson Education, Limited
- Published
- 2014
- Language
- EN
- ISBN
- 9780273646624
- Subjects
- Management, Marketing, Business
- Rating
- 4.1 / 5 (243 ratings)
- Updated
- 2026-03-14
Other editions & translations
More by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
Similar books
- Principles of Marketing — Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts (2011)
- Marketing Management, Global Edition — Philip T. Kotler, Kevin Lane Keller (2016)
- An Audience of One : Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-one Marketing — Jamie Turner; Chuck Moxley (2021)
- The Dominant Influence of Marketing in the 21st Century : The Marketing Leviathan — Philip J Kitchen; Palgrave Connect (2013)
- Marketing: The Core (Irwin Marketing) — Roger A Kerin; Steven William Hartley (2018)
- Internal Marketing: Your Company's Next Stage of Growth (Haworth Marketing Resources) (Haworth Marketing Resources) — William Winston; Dennis J Cahill (1996)