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Selling Happiness : Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai by Ellen Johnston Laing is a nonfiction available to read on EtoBox.

What is Selling Happiness : Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai about?

From the early twentieth century until the Communist takeover in 1949, Shanghai commercial artists created thousands of colorful posters and black and white advertisements that formed an essential part of modern life in the city. This visually appealing and richly illustrated work describes the origin and evolution of modern commercial art in China, focusing on colorful advertisement calendar posters that featured distinctive feminine images. It makes clear how essential commercial art and its institutional backing were to the development of modern art and even modern society in China over the past century. The transformation of the Chinese advertisement calendar was the achievement not of the advertisers but of the artists themselves. With their varying artistic styles and different personalities, the artists brought the calendar posters to life. Through their artistic capacities they visualized effective and captivating images and through their technical skills rendered these images into perceptible form. Ellen Laing has assembled data scattered in a wide range of written sources to produce coherent biographies for eleven major commercial artists who designed calendar posters. Sh

Who reads Selling Happiness : Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai?

Author

Ellen Johnston Laing

Publisher

Honolulu: University of Hawai'i Press

Published

2004

Language

EN

ISBN

9780824843434

Category

nonfiction

Subjects

History, Crafts & Hobbies, Art