Can I read Selling Happiness : Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai on EtoBox?

Selling Happiness : Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai by Laing, Ellen Johnston is a nonfiction available to read on EtoBox.

What is Selling Happiness : Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai about?

From the early twentieth century until the Communist takeover in 1949, Shanghai commercial artists created thousands of colorful posters and black and white advertisements that formed an essential part of modern life in the city. This visually appealing and richly illustrated work describes the origin and evolution of modern commercial art in China, focusing on colorful advertisement calendar posters that featured distinctive feminine images. It makes clear how essential commercial art and its institutional backing were to the development of modern art and even modern society in China over the past century. __Selling Happiness__ discusses not only advertising art but also the production and marketing of the calendar poster. These posters, like other advertisements, were rendered in a Western realistic technique and were wildly and widely popular. Ordinary people throughout China often acquired them to decorate their homes. Laing outlines how the Chinese commercial artist, who rarely attended formal Western art classes, gained skills in Western representational art. In the final chapter of the book, she explains how the styles developed by the commercial poster artists during the 19

Who reads Selling Happiness : Calendar Posters and Visual Culture in Early-Twentieth-Century Shanghai?

Author

Laing, Ellen Johnston

Publisher

University of Hawai'i Press

Published

2017

Language

EN

ISBN

9780824843434

Category

nonfiction

Subjects

History, Crafts & Hobbies, Art