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Can I read Selling modernity : advertising in twentieth-century Germany on EtoBox?
Selling modernity : advertising in twentieth-century Germany by Pamela E. Swett (ed.), S. Jonathan Wiesen (ed.), Jonathan R. Zatlin (ed.) is a nonfiction available to read on EtoBox.
What is Selling modernity : advertising in twentieth-century Germany about?
The sheer intensity and violence of Germany’s twentieth century—through the end of an empire, two world wars, two democracies, and two dictatorships—provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. __Selling Modernity__ places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany.While the essays are informed by the burgeoning literature on consumer society, __Selling Modernity__ focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a company’s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial po
Who reads Selling modernity : advertising in twentieth-century Germany?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Pamela E. Swett (ed.), S. Jonathan Wiesen (ed.), Jonathan R. Zatlin (ed.)
- Publisher
- Duke University Press; Duke University Press Books
- Published
- 2007
- Language
- EN
- ISBN
- 9780822340478
- Category
- nonfiction
- Subjects
- History, Management, Sociology
Other editions & translations
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