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Can I read Practical Marketing Planning on EtoBox?
Practical Marketing Planning by John Cooper, Peter Lane is a book available to read on EtoBox.
What is Practical Marketing Planning about?
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy-to-use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions
- Author
- John Cooper, Peter Lane
- Publisher
- Palgrave Macmillan
- Published
- 1997
- Language
- EN
- ISBN
- 9781349255511
- Subjects
- Business, Management
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