Can I read Introduction to Sport Marketing: A Practical Approach (Sport Management) on EtoBox?

Introduction to Sport Marketing: A Practical Approach (Sport Management) by Smith, Aaron is a book available to read on EtoBox.

What is Introduction to Sport Marketing: A Practical Approach (Sport Management) about?

Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry.Unlike current books available on the market, this is aimed at the beginner and equips them with the skills to: apply marketing theory to the unique sports industry environment conduct an internal and external analysis of a sport organization in order to identify market opportunities apply basic skills in the identification of marketing opportunities, and the formulation of these opportunities into marketing objectives use a marketing framework to develop a strategic sport marketing direction use a marketing framework to develop a sport marketing strategy that addresses segmentation, targeting, differentiation and marketing mix variables utilize control and quality tools to monitor progress and introduce changes to the marketing strategy and tactics. Packed with cases, questions, exercises, illustrations and with supporting online materials, Introduction to Sports Ma

Author

Smith, Aaron

Publisher

Routledge

Published

2008

Language

EN

ISBN

9781136391989

Subjects

Sports, Business, History