Can I read Destination Marketing and Destination Image on EtoBox?

Destination Marketing and Destination Image by Sevda Sahilli Birdir; Ali Dalgic; Kemal Birdir is a book available to read on EtoBox.

What is Destination Marketing and Destination Image about?

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0.Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

Author

Sevda Sahilli Birdir; Ali Dalgic; Kemal Birdir

Publisher

Routledge

Published

2018

Language

EN

ISBN

9781138118836

Subjects

Travel, Marketing, Anthropology