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Marketing In and For a Sustainable Society (Review of Marketing Research, 13) by Naresh K. Malhotra, editor is a book available to read on EtoBox.

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1 online resource (xvi, 229 pages) This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing Includes bibliographical references Vendor-supplied metadata Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical ex

Author

Naresh K. Malhotra, editor

Publisher

Bingley, UK: Emerald Group Publishing Limited

Published

2007

Language

EN

ISBN

9780857244765

Subjects

Management, Marketing, Business