Can I read Marketing : Concepts and Strategies on EtoBox?

Marketing : Concepts and Strategies by Sally Dibb; Lyndon Simkin; William M Pride; O C Ferrell is a book available to read on EtoBox.

What is Marketing : Concepts and Strategies about?

The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also - given the authors' wide-ranging consultancy and research experience outside of the lecture theatre - from a practitioner's perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition

Author

Sally Dibb; Lyndon Simkin; William M Pride; O C Ferrell

Publisher

GARDNERS VI BOOKS AMS006

Published

2012

Language

EN

ISBN

9781408071144

Updated

2026-03-24