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Can I read Customer Value Generation in Banking: The Zurich Model of Customer-Centricity (Management for Professionals) on EtoBox?
Customer Value Generation in Banking: The Zurich Model of Customer-Centricity (Management for Professionals) by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau (auth.) is a nonfiction available to read on EtoBox.
What is Customer Value Generation in Banking: The Zurich Model of Customer-Centricity (Management for Professionals) about?
The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.
Who reads Customer Value Generation in Banking: The Zurich Model of Customer-Centricity (Management for Professionals)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau (auth.)
- Publisher
- Springer International Publishing : Imprint : Springer
- Published
- 2016
- Language
- EN
- ISBN
- 9783658015244
- Category
- nonfiction
- Subjects
- Marketing, Finance, Business
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