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Can I read Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals) on EtoBox?
Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals) by Tymoteusz Doligalski (auth.) is a business book available to read on EtoBox.
What is Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals) about?
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet
Who reads Internet-Based Customer Value Management: Developing Customer Relationships Online (Management for Professionals)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Tymoteusz Doligalski (auth.)
- Publisher
- Springer International Publishing : Imprint : Springer
- Published
- 2015
- Language
- EN
- ISBN
- 9783319098555
- Category
- business
- Subjects
- Marketing, Business, Management
- Updated
- 2026-03-25
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