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Can I read Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals) on EtoBox?
Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals) by Alt, Rainer, Reinhold, Olaf is a nonfiction available to read on EtoBox.
What is Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals) about?
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Who reads Social Customer Relationship Management: Fundamentals, Applications, Technologies (Management for Professionals)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Alt, Rainer, Reinhold, Olaf
- Publisher
- Springer International Publishing : Imprint: Springer
- Published
- 2020
- Language
- EN
- ISBN
- 9783030233457
- Category
- nonfiction
- Subjects
- Computer Science, Business, Marketing
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