Can I read Marketing Across Cultures on EtoBox?

Marketing Across Cultures by Jean-Claude Usunier, Julie Anne Lee is a book available to read on EtoBox.

What is Marketing Across Cultures about?

<p><p><i>marketing Across Cultures </i>examines How Multinational Companies Can Appreciate And Adapt To International Diversity. By Comparing National Marketing Systems With Local Commercial Customs, Usunier And Lee Use A Cross-cultural Approach That Provides Essential Information On How Marketing Strategies Can Be Implemented In Different National Contexts.</p>

Author

Jean-Claude Usunier, Julie Anne Lee

Publisher

Prentice Hall Financial Times

Published

2009

Language

EN

ISBN

9780273713913

Subjects

Management, Business, Marketing