Can I read Marketing Across Cultures (Culture for Business Series) on EtoBox?

Marketing Across Cultures (Culture for Business Series) by Trompenaars, Alfons; Woolliams, Peter is a book available to read on EtoBox.

What is Marketing Across Cultures (Culture for Business Series) about?

<p><P>The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.</p>

Author

Trompenaars, Alfons; Woolliams, Peter

Publisher

Chichester, West Sussex, England: Capstone

Published

2004

Language

EN

ISBN

9781841124711

Subjects

Management, Business, Marketing