Can I read Marketing Across Cultures on EtoBox?

Marketing Across Cultures by Usunier, Jean-Claude; Usunier, Jean-Claude. International marketing is a book available to read on EtoBox.

What is Marketing Across Cultures about?

Pt. 1. Scanning The Environment: The Cultural Variable In International Marketing -- 1. The Cultural Process -- 2. Cultural Dynamics 1: Time And Space -- 3. Cultural Dynamics 2: Interactions, Mindsets And Behaviours -- 4. Cross-cultural Consumer Behaviour -- 5. Cross-cultural Market Research -- Pt. 2. Global Marketing Or Intercultural Marketing? -- 6. Globalization Of Markets? -- 7. Intercultural Marketing: The Regional Dimension -- 8. Adaptation Or Standardization Of Product Policy: A Model For Choice -- Pt. 3. Marketing In The Intercultural Environment -- 9. Management Of Images Related To Nationality And Brand Name -- 10. The Critical Role Of Price In Relational Exchange -- 11. International Distribution And Sales Promotion -- Pt. 4. Intercultural Marketing Communications -- 12. Language, Culture And Communication -- 13. Intercultural Marketing Communications 1: Advertising -- 14. Intercultural Marketing Communications 2: Personal Selling And Public Relations -- 15. Intercultural Marketing Negotiations 1 -- 16. Intercultural Marketing Negotiations 2: Some Elements Of The National Style Of Business Negotiations. Jean-claude Usunier. Formerly International Marketing A Cultural App

Author

Usunier, Jean-Claude; Usunier, Jean-Claude. International marketing

Publisher

New York: Prentice Hall

Published

1996

Language

EN

ISBN

9780132361750

Subjects

Management, Business, Marketing

Updated

2026-03-24