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Market Your Way to Growth : 8 Ways to Win by Philip Kotler; Milton Kotler is a business book available to read on EtoBox.

What is Market Your Way to Growth : 8 Ways to Win about?

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. "Market Your Way to Growth" presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books "Marketing 3.0, Ten Deadly Marketing Sins, " and "Corporate Social Responsibility," among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of "A Clear-sighted View of Chinese Marketing," and a frequent

Who reads Market Your Way to Growth : 8 Ways to Win?

Author

Philip Kotler; Milton Kotler

Publisher

Wiley & Sons, Limited, John

Published

2012

Language

EN

ISBN

9781118519608

Category

business

Subjects

Business, Marketing, Management

Rating

4.4 / 5 (51 ratings)

Updated

2026-03-14