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Kotler on Marketing : How to Create, Win, and Dominate Markets by Kotler, Philip is a business book available to read on EtoBox.

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xiv, 257 pages : 25 cm, Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors, Includes bibliographical references (pages 229-233) and indexes, Strategic marketing. Building profitable businesses through world-class marketing -- Using marketing to understand, create, communicate, and deliver value -- Identifying market opportunities and developing targeted value offerings -- Developing value propositions and building brand equity. Tactical marketing. Developing and using market intelligence -- Designing the marketing m

Who reads Kotler on Marketing : How to Create, Win, and Dominate Markets?

Author

Kotler, Philip

Publisher

New York : Free Press

Published

1999

Language

EN

ISBN

9780684860381

Category

business

Subjects

Management, Marketing, Fiction

Rating

4.1 / 5 (5 ratings)

Updated

2026-03-14