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Can I read It's Not Just PR : Public Relations in Society on EtoBox?
It's Not Just PR : Public Relations in Society by W. Timothy Coombs; Sherry J. Holladay is a book available to read on EtoBox.
What is It's Not Just PR : Public Relations in Society about?
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
- Author
- W. Timothy Coombs; Sherry J. Holladay
- Publisher
- Chichester, West Sussex ; Malden, MA: Wiley Blackwell
- Published
- 2014
- Language
- EN
- ISBN
- 9781394260843
- Subjects
- Business, Management, Sociology
Other editions & translations
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