Can I read Visual Public Relations: Strategic Communication Beyond Text (Routledge New Directions in PR & Communication Research) on EtoBox?

Visual Public Relations: Strategic Communication Beyond Text (Routledge New Directions in PR & Communication Research) by Simon Collister, Sarah Roberts-Bowman is a nonfiction available to read on EtoBox.

What is Visual Public Relations: Strategic Communication Beyond Text (Routledge New Directions in PR & Communication Research) about?

"This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studie

Who reads Visual Public Relations: Strategic Communication Beyond Text (Routledge New Directions in PR & Communication Research)?

Author

Simon Collister, Sarah Roberts-Bowman

Publisher

Routledge

Published

2018

Language

EN

ISBN

9781351662048

Category

nonfiction

Subjects

Business, Language Learning, Management