Can I read The AMA Handbook of Public Relations: Leveraging PR in the Digital World on EtoBox?

The AMA Handbook of Public Relations: Leveraging PR in the Digital World by Dilenschneider, Robert L.; American Management Association is a book available to read on EtoBox.

What is The AMA Handbook of Public Relations: Leveraging PR in the Digital World about?

Foreword by Maria Bartiromo Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web's value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to control. The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers: • Master media relations • Manage rumors and crises • Adapt areas of specialization to the Internet • Work with trade publications • Leverage websites, blogs, podcasts, and social networking sites • Monitor the Web for positive and negative feedback • Allocate resources and establish budgets • Measure the impact of Internet strategies • And more. Designed for daily use in a changed and changing world, The AMA Handbook of Public Relations covers everything today's PR professional needs to know.

Author

Dilenschneider, Robert L.; American Management Association

Publisher

AMACOM, American Management Association

Published

2010

Language

EN

ISBN

9781282492677

Subjects

Business, Marketing, Management

Updated

2026-03-24